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Gartner IT Symposium/Xpo · Booth #913

Governed B2B commerce: your buyers order, your reps negotiate, all inside your rules.

The B2B commerce platform for manufacturers, distributors and wholesalers: 11 modules, 6 AI Agents and 1,029 configurable parameters, on top of the ERP you already have. In production since 2013.

Some of the world's largest companies already run on it

CampneusCircuito de ComprasFortbrasImdepaMAHLEMTE-ThomsonPirelliTracbelWürth

Customer stories

Two stories, two minutes each

The Fortbras story in 2 minutes

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The Pirelli Conecta story in 2 minutes

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More customer stories

Equipment distribution (Volvo CE)

Tracbel

An award-winning Volvo dealer moved selling into the governed digital channel and recorded around US$24.4 million in digital revenue in 2025, with margin rising alongside catalog discovery.

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Auto parts distribution

Imdepa

A distributor founded in 1960 moved the buying decision into a governed B2B portal. In 3 years it activated 153 customers and processed around 60,000 orders, with the rep shifting from processing to consulting.

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Tire and automotive service store network (B2C)

Campneus

Campneus, a Pirelli-certified network of tire and automotive service stores, launched a B2C marketplace on CWS Platform technology that brings more than 117 stores into a single portal for consumers: each store's stock shows up in the right region, prices follow the local market, shipping is calculated per store, and a single cart combines purchases from several stores with automatic payment split.

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Distribution of tools, fasteners and industrial and automotive supplies

Würth do Brasil

Würth do Brasil, with more than 1,400 sales reps and more than 200,000 customers, runs three portals for different audiences on CWS Platform: B2B for companies, W-max for auto and motorcycle parts resellers, and B2C. On the same platform, customers buy on their own, reps build the cart with them or enter the order for them, and every month sales and search data become an action list for the sales team.

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Figures converted from Brazilian reais at R$5.00 = US$1.00.

Try it

Two live demo stores, open on your phone

Both run on the same CWS Platform our customers use in production, with fictional catalogs. Want to see them as a buyer or as a sales rep, with contract prices, shared carts and approvals? Ask us at the booth or send us a note.

Building materials, tools and jobsite supplies

ProBuild Market

A demonstration B2B marketplace: catalog by department, delivery location that changes price and lead time, and buyer registration.

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Agricultural machinery parts

AgriParts

A demonstration parts portal: a deep technical catalog organized by machine system, the way dealers and distributors actually sell parts.

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The platform

11 modules, 6 AI Agents, 1,029 configurable parameters

CWS Platform in 1 minute

B2B self-service portal

Buyers order on their own price, credit and terms, and routine reorders leave your reps' desks.

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Guided selling

Rep and buyer in the same cart, in real time, with every discount inside the approval limits.

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Commerce Rules Engine

Commercial policy as configuration, applied the same way to people and to AI.

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6 AI Agents

AI Agents with Business Guardrails: they suggest and execute the reversible, and the human decides the rest.

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For CIOs and CTOs

It runs on top of the ERP you already have

CWS Platform integrates through public APIs and webhooks, so prices, contracts, stock and orders keep coming from your ERP, CRM or any other system. Every customer runs the same version of the platform. CWS Platform contracts through a Delaware LLC and supports customers in English on US Eastern time.

ERP integration in 1 minute

Talk to us

We are at Booth #913, October 19 to 22, 2026. Prefer to ask right now? Our AI assistant answers in English.

Prefer to talk to a specialist?

Tell us a bit about your operation and a CWS Platform specialist will reach out within one business day, no strings attached.

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