Deterministic module
B2B pricing software and business rules engine: Commerce Rules Engine (CDL Workspace)
Your commercial policy, with its discount, credit and tax rules, lives scattered across a spreadsheet, the ERP and the sales rep's head. And now AI threatens to hallucinate a price on top of that. The Commerce Rules Engine is the business rules engine that turns those rules into an executable constitution, applied the same way every time, that the AI respects because it queries, it does not invent.
In short
Commercial policy is the set of rules that says who can sell what, at what price, with what discount and on what terms. On CWS Platform it becomes executable configuration in the Commerce Rules Engine (CDL Workspace), a business rules engine that also governs B2B pricing, with 1,029 configurable parameters, applied the same way to sales reps and to the AI Agents, and every exception sent for approval carries a Reason Code.
- The AI Agents consume the engine via MCP, under the same rules as a human rep: they suggest, and the human decides. Source: the 6 AI Agents.
- The price derived by Contextual Pricing obeys the same rules. Source: B2B pricing engine.
- The rep grants discounts inside the Approval Workflows, with a Reason Code. Source: sales rep software on the Sales Hub.
- Every discount has an author and a justification, and approval limits are by profile. Source: guided selling.
Rules as configuration, not code, is one of the criteria in the guide to choosing a B2B ecommerce platform.
What it is
The deterministic heart of the platform. It holds the business rules, approval limits, credit, tax compliance and agent permissions, as 1,029 configurable parameters that execute in code, at zero inference cost, and are exposed to the AI Agents via MCP (Model Context Protocol). The philosophy is configuration over code: commercial exceptions carry a Reason Code, critical actions stay in an audit trail, and new points for recording a reason can be built when the project calls for it.
The Commerce Rules Engine in 1 minute
The capability no one replicates
Governance by infrastructure
Approval Workflows by seniority, Pre-Submission Guardrails that block the unviable proposal before it reaches the manager, Discount Stacking Prevention and Reason Codes. The rule blocks on its own, it does not depend on a memo.
The answer to Shadow AI
AI in silos, with no audit trail, becomes governed and auditable AI: the agent queries the same engine in real time, under the Autonomy Gradient (green, yellow, red).
Where the market falls short: fixed-price platforms have no native discount authority by seniority; in the CRM model, the equivalent requires building CPQ, approval workflows and pricing rules separately and custom.
One engine, the five dimensions
It is the module that governs price (derived by the B2B pricing engine), delivery, payment, quantity and composition, with the same mechanisms for human sales reps and for the AI Agents.
The way into the ecosystem, not only the rules engine5
This is what a single market term does not capture. The same environment that holds the rule also distributes access to it, and that is what lets an operation grow without scattering systems.
- Role-adaptive interface
- The same door serves distinct profiles. Whoever enters sees no function they cannot perform and no data outside their own scope, and the adaptation is functional, not cosmetic.
- Structural base of the Seller Center
- The seller manages warehouses, balances, lead times and order status in a view of the same central interface, with no separate login and no system of their own.
- Structural base of the Marketplace Center
- The administrator's view governs catalog master data, approval thresholds, freight policy, commissioning and each seller's reach by geography, segment and catalog.
- Chained enablement
- The administrator enables the seller, and the seller enables their own team. The operation grows without anyone distributing credentials for five systems to five teams.
- Support with governed access
- The support team enters the specific environment to resolve an issue, by authority level, with no login switching, no request for a local password and no credentials in circulation.
Configurable commercial governance, from discount to access8
Commercial governance is B2B commercial policy applied to the B2B sales process every day, and the operating side of commercial excellence. Each company chooses how much control it wants and where: the rule decides what goes through, what goes to approval and what is blocked, and every decision is recorded.
- Three limits per sales rep
- Each sales rep has one limit that sends the order for approval, one that blocks the discount on the line and one that blocks the order, by category, store or price tag. The unviable deal stops before it reaches the manager.
- Tiered approval
- The order moves up level by level, with a reason and a history. The approver sees what is pending or was denied below them and, if the company allows it, skips levels.
- Margin-based governance
- The rule looks at margin, not only at discount: below one minimum the order goes to approval, and below another it cannot be closed at all.
- Approval limits validated in your own system
- Companies that already keep their approval policy in the ERP or in their own engine can, store by store, have CWS Platform query that system before releasing the discount.
- Credit with a configurable decision
- When credit does not cover the order, the company decides by rule what happens: block it, send it for approval or release it.
- Who gets in and who buys
- The portal can stay closed to registered customers, open with registration under approval or be restricted to companies or to rural producers, and products under regulated sale require an identified customer.
- Security and audit trail
- Access by profile and by branch, 2FA for administrative users and an audit trail of who changed payment credentials or marketplace splits and who accessed customer personal data.
- Two-layer enablement
- CWS Platform enables each capability for the operation, and the company decides when to turn each parameter on. The rollout moves in stages, without exposing from day one what nobody will use.
Loja de demonstração: Os dados exibidos pertencem a um ambiente de demonstração.
Regras viram cotação verificável
Detalhe de uma cotação na loja de demonstração, com a Transportadora Next, tempo de preparo de 1 dia, prazo de entrega de 10 dias e prazo total de 11 dias úteis.
- Prazo compostoPreparo, entrega e prazo total aparecem de forma discriminada.
- Cotação pronta para envioAs ações permitem imprimir em PDF ou gerar uma imagem.
A tela também apresenta a tabela do item com quantidade e valor, os valores totais e as ações Imprimir PDF e Gerar Imagem.
O Commerce Rules Engine (CDL) não termina na configuração dos parâmetros. Ele transforma regras em uma cotação que vendedor e comprador conseguem conferir e compartilhar. Esta tela está aqui porque mostra o resultado operacional dessas regras, reduzindo consultas, conferências paralelas e retrabalho na transação.
Persona · Sales manager and discount approver
Only what truly needs a decision reaches me, and the reason comes with it.
In the Commerce Rules Engine (CDL Workspace), Pre-Submission Guardrails block the unviable proposal before it reaches the manager, and every exception sent for approval carries a Reason Code.
Persona · Sales rep
I negotiate within my own limit, and the rule is the same every time.
In the Commerce Rules Engine (CDL Workspace), each sales rep has their own discount limits, and commercial policy is applied the same way every time.
In operation
A distributor with millions of price rules and approval limits by seniority, today with no record of who granted which discount, now has every concession with an author and a justification. On integration, here is what customers say publicly:
"Excelente, estávamos a quase 2 anos tentando implantar uma solução B2B, com a CWS, implantamos em 60 dias."
Frequently asked questions
What governs negotiation on the CWS Platform?
The Commerce Rules Engine (CDL Workspace), with 1,029 configurable parameters. It is governance by infrastructure: whatever falls outside the Approval Workflows goes to approval or is blocked, according to the rule the company configured, without relying on instructing the sales rep or prompting the AI.
Is the rule written by the AI in the CDL Workspace?
No. The AI Agents query the engine via MCP, audit, detect conflicts and simulate impact, but never alter a rule directly. They suggest; the human decides.
How does it integrate with my ERP without becoming lock-in?
As an orchestration layer on top of the ERP, not a replacement, through APIs and webhooks. The ERP remains the vault; the Commerce Rules Engine is the commercial manager. Publicly associated integrations include SAP, TOTVS, Senior, Sankhya and Microsoft Dynamics.
What is a business rules engine in B2B commerce?
It is the system that holds the commercial policy, the rules that define who can sell what, to whom, at what price, with what discount, on what terms and with what credit, and applies them on every order. In most companies that policy lives in a document and is applied from memory; in the Commerce Rules Engine it becomes configuration the system executes.
How do you make commercial policy auditable?
Take the rule out of the document and put it in the system that processes the order, with a record of every exception. In the Commerce Rules Engine, a discount outside the approval limit does not go through without approval, every request for approval and every refusal carries a Reason Code, and critical actions stay in an audit trail, so each exception has an author, a date and a reason.
Is the Commerce Rules Engine B2B pricing software?
It is the part of B2B pricing software that holds the rules price has to obey. The price itself is derived by Contextual Pricing (Pricing Engine); the Commerce Rules Engine applies the approval limits, Discount Stacking Prevention and Reason Codes on top of it, the same way for human reps and for the AI Agents.
What should B2B pricing software control besides the price?
The discount on top of it, who can grant it and why. In the Commerce Rules Engine, a discount outside the approval limit does not go through without approval, Discount Stacking Prevention keeps discounts from piling up, and every concession carries a Reason Code, the same way for sales reps and for the AI Agents.