Partner Program
Partners have been part of CWS Platform for more than a decade.
CWS Platform has always grown alongside companies that serve manufacturers, distributors and wholesalers, with good results for both sides. Today that path is a structured program, with clear referral and payout rules, to bring the platform to more customers in Brazil and beyond.
One logic, many markets.
The program starts in Brazil, where CWS Platform was founded. The way we think about partnership, who makes a good partner and how a referral works, applies to any market, and it is the same logic guiding our expansion into the United States and Europe. Commercial terms for each region are agreed with each partner.
Who it's for.
Five kinds of companies already talk to us, each through a different path.
ERP and DMS vendors
Your customer already has orders in the ERP and needs to sell B2B with catalog, pricing and commercial rules. CWS Platform integrates with the ERP and covers the digital selling it doesn't.
Industry associations
Your members distribute to and supply resellers. Giving them a governed way to sell digitally is a membership benefit.
E-commerce agencies
Your agency knows digital retail and keeps getting B2B requests. CWS Platform becomes your answer for complex B2B commerce.
Payments and financial management
Credit, collections and invoicing sit in the middle of every B2B sale. Together, order and payment talk to each other.
Logistics, freight and integration
B2B checkout needs freight quotes and systems that talk to each other. Whoever solves that belongs in the same buying journey.
What we look for in a partner.
Two criteria, and company size is not one of them.
1
A customer base like ours
Your customers sell to distributors, wholesalers or manufacturers, and whoever buys from you is who buys from us.
2
Value that only exists together
Your product plus ours solves something neither solves alone, with a technical or commercial reason to integrate.
The stronger the fit on both, the deeper the relationship, from a single referral to joint account planning and selling side by side.
How a referral works.
01
Register
Register the opportunity with the company, a named contact and the context. A referral has a name: a list of companies is not a referral. Registration applies to accounts not already in negotiation with CWS Platform.
02
90-day protection
The account is protected for 90 days from registration. If the deal closes within that window, the payout is yours, with no debate over who brought whom.
03
Payout
You are paid on the recurring license, after the customer pays. Setup and services are outside the calculation. The terms of each model are shared in the first conversation.
What partners get.
From day one
- A partnership announcement on CWS Platform's LinkedIn
- Your brand on our partners page
- A kit to present CWS Platform to your customers
As the relationship grows
- Joint content on our blog, The Cost of Selling
- Presence in CWS Platform communications to our customer base
- A co-marketing plan and an executive relationship agenda
CWS Platform's audience and customer base are assets we look after, so access to them follows the fit and the results of the partnership.
Frequently asked questions
Do I need to sell CWS Platform?
No. In most partnerships you bring the opportunity and CWS Platform runs the sale. Selling together is a path for partners with a strong fit who want to go further.
How is the payout calculated?
On the recurring license the customer pays, after payment is received. Setup and services are excluded. The percentage depends on the partnership model and is shared in the first conversation.
What if the customer is already talking to CWS Platform?
Registration is only accepted for accounts not in negotiation, so the rule is clear from the start for both sides.
How long is a registration valid?
90 days from the registration date. If the deal closes within that period, the payout is due.
Does the program apply outside Brazil?
The program starts in Brazil, and the same logic guides CWS Platform's expansion into the United States and Europe. The criteria and referral rules are the same; commercial terms for each region are agreed with each partner.
Does my company's size matter?
No. What defines the partnership is how well our customer bases fit and the value we create together.
Do your customers sell to manufacturers and distributors?
Tell us who you serve and how you work. We'll come back with the partnership model that makes sense for both of us.
Become a partner